8 things why managers could benefit from Jobs-To-Be-Done
What is Jobs-To-Be-Done, the big picture? Why do it? If you feel like you could identify with below questions, perhaps it’s time for you to do something different.
Have you gone into meetings after meetings giving out strategies or directions to your teams?
Why is it that your team doesn’t seem to understand the same big picture?
Why is your team doesn’t seem to know what to do with regard to product design, communication and marketing?
Do they always depend on you for answers?
Is your marketing strategy not working?
Is your sales team unable to meet the goals?
Have you found it hard to always have the answers?
Are you confident your strategy is the right strategy?
Could JTBD be the answer?
- JTBD can help you innovate systematically. No more guessing work and making tough strategic decisions.
2. JTBD can help you understand your customers better.
3. JTBD can help with communicate and marketing effectiveness.
4. JTBD is more than a theory of thinking, its a framework and process.
5. JTBD could work both with new startup and full size organization.
6. JTBD offers opportunities of change. Organizationally, it can be practiced at leadership level, vertically, horizontally, and culturally.
7. Anyone can practice JTBD but it works better as a team. It is safer and more objective with experienced JTBD practitioners.
8. Complete JTBD plan/proposal could help your company land some serious fundings.
Feel free to share your struggles and JTBD experiences. Leave your comments below.
